![]() ![]() Meanwhile, Hybrid events are a mix of in-person and virtual events. These can be as simple as a webinar or digital conference or a large-scale virtual exhibition with different moving parts. However, virtual events are meetings and shows that happen entirely in the online space. Smart Events are sometimes mistaken for virtual or hybrid events due to the widespread use of digital technology. Especially now, we’re in a new world with the event industry – it’s super important that you think about the right KPIs and don’t have 100 different numbers.” How are Smart Events different from hybrid and virtual events? “Otherwise you can’t see if you’re going in the right direction. “The real art is to work on these 20 KPIs – what are the really important numbers for you and your business? These numbers must be derived from your corporate strategy – if your strategy is to internalise your business then you need a KPI to measure that. There should be no more than 20 KPIs which drive your entire global business. “It’s super easy to have tonnes and tonnes of numbers on your dashboard, but twenty’s plenty. He said : “Event organisers are not always used to basing their decisions on data because sometimes it’s quite new for them, especially if we are talking about the new KPIs we can now derive from an events platform. Gunnar Heinrich, CEO of adventics, told ExpoPlatform how it’s crucial that planners focus on a limited number of metrics when using this new information for Smart Events. Exhibitors are also able to showcase their brand to more relevant buyers, generate leads and get the desired ROI.Īs for organisers, it’s all about adding value, building relationships and driving revenue. The end result is an experience where attendees gain more value for every minute spent at the event. This information can be measured and analysed to make personalised recommendations and connections – as well as solve issues and make adjustments in real-time. “They now demand a better experience and a better journey compared to their previous (pre-pandemic) experiences.”Įvery tech tool meant to improve the visitor journey generates a lot of data points. “Secondly, our audience is quite mature already with technology because they use technology personally all the time – and they have high expectations. We have to understand that our events have to be improved and enhanced to improve visitor and exhibitor experience. “There are two things that have become clear: firstly, we we will still be in a pandemic situation for several months. Tanya Pinchuk, CEO of ExpoPlatform, said: “A Smart Event is an in-person event with extensive use of technology, where we simplify the visitors’ and exhibitors’ journey and make participation more effective. The basis of Smart Events lies in data.ĭownload our AI Blueprint to understand how data science will help shape the future of Smart Events. In fact, they demand new, innovative tech-led experiences to make their time and investment worth it – using AI to provide more personalised and seamless experiences. This audience includes attendees and exhibitors who are no longer hesitant about using technology at venues. Smart Events are essentially live shows where technology is used at every step to significantly enhance the value for your audience. Smart Events mobile app – a new paradigm.How to create Smart Events using technology. ![]() Nine ways Smart Events can create value for your audience. ![]()
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